The International Minute of Scents 2025 : June 10, 2025, at 10:06 AM Breathe, Feel, Write.

A sensory and poetic experience. Open to all, everywhere in the world. Initiated by the writer Mathieu Simonet.

For the second consecutive year, let’s celebrate scents with The international Minute of scents !
On June 10th at 10:06 AM, take part in a unique olfactory experience !

We invite you to take a minute and let your nose tell its story :

1. On June 10th at 10:06 AM, step outside and let your nose explore the world !
2. The moment a smell dawns you, let it permeat you.
3. Describe your feeling on a (10×15 cm) record card: sensation, emotion, memory…
4. On the back of the card, write your name and age, and the place where you were observing.
5. Send it before June 17th, to :  Atmo Normandie, 3 place de la Pomme d’Or, 76000 Rouen, France.

NLG